KOPPEL
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The Retail Roadmap

The Retail Roadmap

Editorial Design, Exhibition Graphics

STUDIO by Judith ter Haar – a creative collective of retailors, rethinkers and researchers rooted in their passion for retail – present a new light on presentation, trends and forecasting in fashion & retail.

It started with a combination of ethnographic research into the retail field, inspiring talks with people who have walked interesting paths and philosophical readings on relevant research subjects. Koppel took part in the process of translating this content to a magazine publication.

The Retail Roadmap is like a school journal that serves as a guideline and educational example for retailers. This is visualized in aspects such as the cover design, representing a chalkboard illustration of a road. While the magazine's content contains a step-by-step plan to improve retailer concepts and working methods.

The Retail Roadmap and its concept was presented in the Retail Future Home Exhibition during the Modefabriek, in Amsterdam RAI. 
Koppel was commissioned for the editorial design of the Retail Roadmap, management of the printing process and the design of various exhibition graphics.

Art Direction: Judith ter Haar - Research & Text: Martine Bovee, Amber Zeekaf - Cover Illustration: Rob Velker.
 

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The Retail Roadmap

The Retail Roadmap

STUDIO by Judith ter Haar, a creative collective of retailors, rethinkers and researchers rooted in their passion for retail. A team specialized in ethnographic research and art direction present a new light on presentation, trends and forecasting in fashion & retail.

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