Concept, Editorial Design, Art Direction
At a time when the tradition of reading physical magazines is on the decline, the use of visual devices – which encourage us to touch a fashion magazine with our hands and relish experiences we cannot feel through the digital world – is growing more and more important. MT Magazine is an analog fashion magazine concept that functions as a tool for the professional fashion industry. With interesting items, objects and ideas of fashion, design, art, and architecture.
This is a magazine where text, illustrations, photography, information graphics and typographic treatments, interject in order to hold the reader’s interest. The embossed logo on the cover, thoughtful design, use of different kinds of paper, fold-outs, varnishes, pop-ups and several other experimental and physical attachments trigger its reader in a multidimensional way.