Website Design, Art Direction
Located in a former newspaper factory build under the style of Amsterdamse School, Jones functions as a platform bridging culture and commerce, creating experience and involvement in all senses. As a forward thinker and fashion buyer with an extremely sense of the next, Judith ter Haar showcased an impressive collection of important fashion designers during the last 30 years. Judith’s signature is recognized through her feelings for superb sense for inner luxury, timeless design, the love for imperfection and ageless state of mind.
Clients visit Jones as if it is their home. Grown with Jones from the beginning, they became part of the family, bringing their friends and daughters. Despite the close offline relationship with clients, Jones made the choice for online expansion. Due to this shift, a new digital community has been reached, which is a great extension of the overall Jones community.
The Jones website functions as the connection between the physical store and the online community. It communicates the store's characteristics in a way that feels like setting foot into the actual store itself.