CHPT 8 Boutique
Branding, Identity Design
CHPT 8 brings a collection of high-quality Australian fashion labels combined with a personal vision, to fill in the needs of their like-minded clients. The authentic boutique was established by two sisters with a mutual love for fashion. The personal touch, unique brands, and constant extension, as well as renewing of their collection, results in an exclusive store that brings recognition in the life of modern fashion-forward women.
Koppel was commissioned by CHPT 8 to provide a full branding, with the aim of building on their success in Maastricht and the surrounding city region. The comprehensive branding involved a brand identity with logo design, business cards, thank-you cards, hangtags, shopping bags, envelope, and stickers.
We designed a visual identity that communicates their 'presence' within the city's fashion scene and ‘feminine confidence’ in an elegant way. Stylish and recognizable design, a combined use of gold-foil with craft paper and pastel color tones are the base of an elegant brand identity.